DALLAS–Officials of Guidestone Financial Resources and Cigna announced Friday a new discount plan for Southern Baptist bloggers. Under the new program, SBC bloggers who have been blogging for at least a year as of December 31, 2007, will be able purchase insurance under Cigna's Premier Dental Care Plan while only paying the rates for the Choice Dental Care Plan. The move represents the first time that Guidestone has offered special incentives for subgroups within the convention membership. Guidestone President O. S. Hawkins, when asked about the novelty of the program, responded, "This plan came about not at Guidestone's initiative, but emerged during negotiations with the plan providers (dentists) themselves." A Dallas area dentist, appearing in a press conference with Hawkins, explained the rationale behind the plan: "We believe that SBC bloggers will be less expensive to treat. One of the great frustrations and complicating factors when providing dental care for the public at large is the difficulty that normal people have with keeping their mouths open."