Their numbers had been declining, they perceived difficulties in their attempts to engage the younger generations, and they worried that their brand was too regionally connected with the South and could not continue to fulfill their national and international ambitions without modification—all of these factors motivated the "experts" at Coca-Cola in 1985 to abandon the drink formula that they had sold for a century and to introduce the now-infamous New Coke.
Although he had won the ratings war for the 11:30 Eastern television time slot for twelve straight years, Jay Leno recently learned that "experts" in charge at NBC had determined to abandon a formula that had been successful since the days of Jack Paar and to bring unprecedented changes to late-night television.
"Change We Can Believe In"
The moral of the stories: Beware experts selling change. Caveat Emptor.