I've yet to hear any good reason articulated in support of changing the name of the Southern Baptist Convention. The data do not support the idea that changing our name will make us any more effective, and the present process is transpiring in direct and willful defiance of a prior, yet-unrescinded vote of the messengers of the SBC.
Nevertheless, I can think of a circumstance in which I would entirely support—even advocate on behalf of—a name change for the Southern Baptist Convention.
There are a number of smaller Baptist groups around the nation that are biblically conservative and convictionally Baptist. Some of them might not regard the Southern Baptist Convention as conservative enough (even now!) for a partnership, but some of them would. Some of these organizations historically came into being as splits from the SBC, and others of them are refugees from the unabated leftward decay of the ABC.
What would happen if the SBC made active overtures toward these fellow Baptists in the interests of mutual cooperation and merger? Would some of them say no? Probably. Would all of them move slowly and have concerns? Likely. But could such an effort lead to a greater synergy of Baptist effort in the United States of America? I think it could.
Consider, for example, the recent rapprochement between the Southern Baptists of Texas Convention and the Baptist Missionary Association of Texas. This is a bold, exciting new detente between the two parties of what was a virulent debate in our grandfathers' days. It took place without any movement whatsoever beyond the bounds of the Baptist Faith & Message.
Why is this happening only in Texas? Why is this happening only with the BMAT? There are similar groups of Baptists throughout our land! Our Executive Committee should place a high priority upon this kind of outreach to other inerrantist Baptist groups in the USA.
If we were to accomplish something substantive like such an alliance, I'd be delighted for us to adopt a new name for our expanded fellowship (so long as we honored the will of the messengers and worked honorably through our polity to do so). A name change would be highly appropriate in such a circumstance, and would be something higher and more inspirational than the empty Madison Avenue posturing that plagues our fellowship on occasion.