Because I love my alma mater, I offer this sagacious advice. Everyone from the President down to the bottom of the organizational chart should be required as a condition of employment to "leak" at least one piece of information to Wade Burleson each semester. No locale breeds more petty and inaccurate rumors than an educational institution. Let the yellow journalists of the SBC Tabloid Press publish more reports of meetings that didn't happen with Presidents who weren't even in town on that day. Let the Jerry Springer of SBC life "revise and extend" his remarks thrice daily to try to cover his derri-errors. Those whose "leaks" make it onto a blog should receive a bonus per occurrence.
No approach that I can imagine would do more to reveal gossip for the sin, slander, and error that it is.